Paper-style product launch film
Explore paper-style product launch film, watch the credited result and copy the full creative brief. Adapt the project-specific details for your own video.
Your next video starts here.
Create a 15s motion-graphics film explaining {{PRODUCT}}. HyperFrames + GSAP, no voiceover, no footage.
Style: paper-light canvas, marker notes that draw on, real physics, huge kinetic type,
hard light/dark switches, a new idea every 1.5–2 s, a sound on every hit.
COPY: read {{POSITIONING_DOCS}} first. {{ONE_LINER}} For {{AUDIENCE}}. {{WHAT_IT_DOES}}
Name what the product learns, never the abstraction.
RULES
- No chrome (scrubber, timecode, fps, headers). No animator jargon on screen
("squash", "stagger", "easing"...). Every word speaks to the buyer.
- No invented results: no %, multipliers, customer names or figures.
- Never use: {{BANNED_WORDS}}.
- Logo: real mark {{LOGO_FILE}} + "{{PRODUCT}}" in {{WORDMARK_FONT}}; never a boxed logo file.
CRAFT
- Colours {{COLOR_CANVAS}} / {{COLOR_INK}} / {{COLOR_ACCENT_1}} / {{COLOR_ACCENT_2}}; notes in the
accents; dark mode = charcoal matching the palette.
- Fonts {{BRAND_FONTS}}; Anton for kinetic type; Caveat handwriting via stroke-dashoffset.
- Real easing, squash/stretch, stagger, overlap, onion skin, smear, follow-through. Check the
HyperFrames registry first. Set every from-state at t=0 (seek-safe); never cover an exit.
One primary move per transition; no generic push/slide/rotate-swing.
- Music in sections: drums drop on the dark switch and while the ball is airborne, slam back
on the type and the logo. SFX: pops, pen scribbles, whooshes, logo sub-hit. CC0 or generated
only; log sources. Master -14 LUFS, -2 dBTP, re-measured after AAC encode.Make a version for your projectOptional · No AI call or signup
Keep the original brief and append your own context. These fields stay in this page; nothing is sent to a generation service.
Keep the idea. Change the context.
Supply the real values, units and labels you want to communicate. If you are adapting a sample chart, replace its example numbers rather than presenting them as facts about your business.
Trace each connector and arrow from its source to its destination. The explanation should remain understandable when paused, and labels should not overlap as the camera or nodes move.
Original prompts and video examples remain credited to their creators. Source: Prompt Motion. The examples are references, not videos made by Little Work Box.